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Digital360

Innovative ideas and solutions for the web
March 5-6, 2013
• Pier 5 Hotel in Baltimore, Maryland

Conference Agenda

Tuesday Sessions

Tuesday, March 5, 2013 Sessions

7:30 - 8:30 am

Breakfast & Registration

Atrium

8:30 - 8:50 am

Welcome Session

Harbor West

8:50 - 9:50 am

Opening Keynote

Strategy

The Mobile Content Mandate

Karen McGrane
Room: Harbor West

You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, nearly one-third of people who browse the internet on their mobile phone say that's the only way they go online. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile." Chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.

9:50 - 10:10 am

AM Break/Interactives

Interactives

Atrium & Harbor East E

This is your chance to pick the brain of a SiteExecutive technical expert one-on-one! Bring any questions or topics about the product that you’d like to discuss and one of our SiteExecutive team members will gladly assist you. You’ll even get a glimpse of what the new version of SE will offer!

10:10 - 11:00 am

session 1

Strategy

Higher Ed Web - Marketing Your Website to Prospective College Students

Kristen McGuire
Harbor West

OMG! You’re targeting prospective college students and you’re not sure where to start. This session will present trends, best practices, and the chance to talk with a panel of local students about what they <3 and H8.  

Kristen McGuire, the executive director of the Baltimore Collegetown Network, works with admissions and marketing directors from 14 area colleges to attract students to the region and get them engaged once they are here. She has overseen numerous print, web, and social media campaigns over the last ten years and will present information from Collegetown’s 2012 Student Survey and from strategic marketing research conducted last year.  You will come away with a better understanding of where students look for information, expectations for websites, social media integration, and the role parents play (spoiler: it’s big).  #dontmissit

session 2

UX & Design

Developing Future Friendly Websites

Teddy Karambelas & Joe Giuffrida
Harbor East D

In this session you'll learn how to develop using progressive enhancement. Learn what progressive enhancement is, how to implement it and why it's important. Topics covered include semantic HTML, CSS media queries, mobile first development, JavaScript feature detection, and page performance optimization.

11:10 am - 12:00 pm

session 1

Strategy

Making Smarter Social Media Decisions Using Analytics

Dan Soschin
Harbor West

This session will focus on using Google Analytics and Facebook Insights reports to understand and identify the return on investment of your social media investments – both time and money. We'll discuss how to identify reports that can help you understand where you should be spending your time and how to optimize your social media campaigns. Ultimately, you’ll leave with a better understanding of how to leverage the social sharing features in SiteExecutive, ensuring you deploy them appropriately and wisely.

session 2

UX & Design

Usability Testing on a Budget

Amy Rubino
Harbor East D

Usability testing involves watching people use your website and learning from them. The great thing about usability testing is that you can fit it into any design and development process. The challenge sometimes is finding money in the budget to cover the cost. Learn ways to work around budgetary constraints and conduct discount usability testing.

12:00 - 1:00 pm

Lunch

The Harbor Club

1:10 - 2:00 pm

session 1

Technology

What's New in SiteExecutive

John Shin
Harbor West

SiteExecutive users rejoice! This session focuses on all that’s new and great with the latest version of SiteExecutive. Learn all about the major new benefits and how best to utilize them when you get back home and get your hands on the latest and greatest.

session 2

Strategy

Organizational Frameworks for High Performing Web Teams

Ed Coram & Jonathan Hunt
Harbor East D

Defining your web team roles, responsibilities and processes to attract, retain and grow the high performing web team.

2:10 - 3:00 pm

session 1

Technology

Using Structured Content to Create Portable Content

Mike Grove & Amy Rubino
Harbor West

Structured content represents the next evolution in content creation with SiteExecutive. This session will demonstrate how structured content can help you break your content away from specific presentation mediums for greater flexibility and reuse across multiple channels. We will share real-life examples of how clients have implemented Structured Content and how it has made managing content faster and easier.

session 2

UX & Design

Exploring Accessibility with Assistive Technology

Jasmine Tobias
Harbor East D

Understanding web accessibility can seem like a daunting task when trying to learn “from the book” while standard guidelines like Section 508 and WCAG can seem like a foreign language. In this session, novices and fledgling experts alike can discover accessibility from a different lens. We’ll  forgo what seems like technical mumbo jumbo and the stuff you’ve probably already heard before to jump right into a show and tell of popular assistive technologies. At the end of the day, we’ll have a deeper understanding of the challenges people with disabilities face and know web accessibility is not just about ticking off the checkboxes from a list of standard guidelines.

3:00 - 3:20 pm

PM Break

Atrium

3:20 - 4:20 pm

Panel Discussion

Strategy

PANEL DISCUSSION: Best Practices for Managing Web Content

Stacia Jesner, Colleen Jones, Dan Soschin, Jasmine Tobias
Harbor West

This panel will share best practices for managing web content and systems in several key areas including:
Content Strategy - How to implement processes within your organization to efficiently contribute and optimize content for reuse within your organization.
SEO and Analytics - How to determine if what you are doing is really working, utilizing analytics to measure SEO success.
Usability and Accessibility - How to tell if you are engaging your entire audience or leaving half of them out in the cold by not offering your content in the most usable form.

4:30 - 5:30 pm

SiteExecutive Excellence Awards/Cocktail Reception

Wednesday Sessions

Wednesday, March 6, 2013 Sessions

7:30 - 8:30 am

Breakfast & Registration

Atrium

8:30 - 9:30 am

session 1

Technology

PANEL DISCUSSION: Optimizing for Mobile Environments

Karen McGrane, Teddy Karambelas, Jeanne Ivy
Harbor West

Join our panel of experts as they discuss the explosion of “mobile expectations”. Discover key statistics and examples of how many people are using multiple mobile devices to access the same website, how visitor expectations differ by industry, and learn from mobile successes and failures. The panel will also discuss the merits of responsive design, creating separate mobile sites, and using mobile apps as possible solutions.

session 2

Strategy

Trending Mobility in the Enterprise

Kawika Takayama
Harbor East D

Every year new technology changes the way businesses operate. Unlike prior changes, emerging mobile platforms are dramatically impacting the delivery of end user IT services across the Enterprise. IT leaders are confronting significant decisions about security, access, provisioning and support as they wrestle with the impact of consumer technologies invading the enterprise. In today’s workplace, the promise of higher productivity and the challenge of higher expectations are driving an accelerated approach to embracing mobile technology. Symantec will provide an up to the minute view of these trends and the direction of the global mobile landscape as we move into 2013.

9:40 - 10:40 am

Featured Session

Strategy

Featured Session: Content Strategy 101

Colleen Jones
Harbor West

(Or, How to Be a Jedi Master of Your Digital Universe) It's an exciting time to consider (and develop) a content strategy approach. Our digital universe thrives on content. Learn why content is no less than a powerful force today and how content strategy is the only way to master it. Learn three key elements of content strategy and practical tips for making content strategy really work for your organization. Along the way, see examples from leading organizations such as Equifax and InterContinental Hotels Group. (And don't miss the occasional Star Wars reference.)

10:40 - 11:00 am

AM Break/Interactives

Interactives

This is your chance to pick the brain of a SiteExecutive technical expert one-on-one! Bring any questions or topics about the product that you’d like to discuss and one of our SiteExecutive team members will gladly assist you. You’ll even get a glimpse of what the new version of SE will offer!

11:00 - 11:50 am

session 1

Technology

R.I.P. WYSIWYG: How structured content can make you skinny, happy, and rich

Jason Rhodes
Harbor West

We build templates for our websites to control the design and layout and make it consistent across all of our pages. But when it comes to the Big Huge Area of Most Important Content on Every Page, we force the content creators and maintainers to be designers and layout-ers.

When we were asked to build a news site for Johns Hopkins, we decided to make our jobs a lot harder and build a news site on top of a news API on top of a news database. Building a system like that required us to break up our content into structured chunks and store each piece individually. It was hard, it took a long time, and we made a ton of mistakes, but we are on our way to building a really powerful system that provides infinitely reusable content to everyone in our institution.

session 2

UX & Design

Making Accessibility Sexy

Karl Groves
Harbor East D

People often think of accessibility as boring. They think that accessibility prevents them from creating richly interactive experiences. In this session, we'll show you several ways that you can develop experiences that are responsive, interactive, and usable for all. Accessibility is sexy and Karl Groves shows you why!

11:50 am - 12:50 pm

Lunch

The Harbor Club

1:00 - 1:50 pm

session 1

Strategy

SOP360 - Web and Mobile Content Beyond Your Website

Ric Hughes & Mark Dabrowski
Harbor West

Learn more about SAI’s most recent product introduction, SOP360. Using a web content management platform to build, manage and distribute standard operating procedures to staff over a wide variety of devices, SOP360 leverages your skills of designing and building content to have a direct, measurable impact on your business. Improve performance and safety and reduce costs. SAI’s first customer has deployed the SOP360 solution to support more than 1 million staff in the US and Mexico. Identify ways to guide and improve the performance of staff in commercial and campus environments.

session 2

Technology

Adobe Web Technology Roadmap

Elishia Dvorak
Harbor East D

In this session learn what ColdFusion 10 has to offer in terms of new and enhanced benefits. Elishia will cover the top features around HTML5, Tomcat integration, REST, Revamped scheduler and much more.

2:00 - 2:50 pm

Featured Session

UX & Design

Featured Session: What's Your Perception Strategy? (Why It's NOT All About Content)

Stephen P. Anderson
Harbor West

If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn't get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.

This session focuses on how we come to perceive—and respond to— information. From phantom limbs to magicians fooling our senses, Stephen proposes a model that makes sense of how we truly experience information. Practical? You'll leave with a deep understanding of everything UX is about and an awareness of common practices that don't account for this knowledge.

2:50 - 3:10 pm

PM Break

Atrium

3:10 - 4:00 pm

session 1

UX & Design

Elements of Effective Web Design

Jeanne Ivy
Harbor West

Initial perceptions of your website are largely dependent on visual design. Design has always played an essential role in branding and marketing. However, today’s websites have to do more than accurately represent a company’s brand. Successful websites provide positive and dynamic experiences for site visitors that are usable, accessible, responsive, and memorable. A website can be expertly architected, but if the color, size, and layout of navigational elements are not carefully considered, users may not understand what actions to take. Content can be beautifully crafted for the web, but without strong typography and appropriate contrast, visitors may not stick around to read it. In this session, learn to recognize the elements of web design (such as layout and spacing, typography, color, contrast, balance, hierarchy, and emphasis) and how those design principles play a crucial role in effective user experiences.

session 2

Strategy

Using Social Media to Recruit Top Talent

Mike Chuidian
Harbor East D

Evolving Social Media tools are rapidly transforming the way recruiters source the best and brightest web talent. Join Mike Chuidian, Senior Technical Recruiter for Systems Alliance, as he unveils the power of Social Media and how it can help you and your organization source and identify top IT talent in the über competitive world of Recruitment, Staffing and Talent Acquisition. Recruiting and sourcing is fun, but Social Media takes it several notches above the fun factor!

4:00 - 4:30 pm

Closing Remarks

 

sponsors

SiteExecutive
Maryland Department of Disabilities Technology Assistance Program